Why Belgian? Why Now?

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According to Millward Brown Optimor’s 2011 BrandZ Rankings:
  • Stella is the #6 ranking worldwide beer brand, valued at $4.6 million
  • Overall value of beer brands grew by 32% since 2008, up 7% from 2010-2011
Key findings show successful beer makers:
  • Use heritage to create authentic brands
  • Need to deliver a personal brand experience
For tradition-rich Belgian beers, it’s all about the personal experience